THE WHAT? Kim Kardashian has closed her skincare and makeup brand SKKN by Kim, ending the venture just over three years after its 2022 launch.
THE DETAILS The brand’s website now confirms operations are winding down. Despite a high-profile debut, SKKN struggled to gain traction with consumers, in part due to its nine-step regimen priced at more than US$600. A 2024 makeup relaunch failed to reverse momentum, leaving the brand unable to match the success of Kardashian’s shapewear line, Skims.
THE WHY? The shutdown highlights the difficulties of sustaining a celebrity-driven beauty brand in a crowded and price-sensitive market.
Source: Page Six
